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Scaling Up Your Content Strategy: Why an External Agency is Essential for Growth
So you've built your business, you're smashing your targets, and you're ready to take things to the next level. Congratulations, you're...

Melissa Keen
Feb 116 min read
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Data-Driven Content Strategy: How to Leverage Analytics to Inform Decision-Making
Creating a successful content strategy shouldn't be about guesswork; it's about making smart, informed decisions based on solid data. A...

Melissa Keen
Feb 43 min read
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The Art of Pitching: How to Get Free PR Opportunities in the Beauty Industry
In beauty, where trends come and go so quickly, standing out amidst the crowd demands more than just a great product – it requires a...

Melissa Keen
Jan 282 min read
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Creating Engaging Health and Beauty Content
As the saying goes, content is king! It's never been so important to create engaging content that tells your brand's story and compels...

Melissa Keen
Jan 212 min read
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How to Create a Killer Content Strategy in the Age of Telehealth
Welcome to the brave new world of telehealth, where your doctor is just a click away and your health data travels through the internet...

Melissa Keen
Jan 143 min read
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10 Essential Tips for Creating An Effective Content Marketing Strategy
Content marketing has emerged as a powerful strategy for businesses to attract, engage, and convert their target audience. A well-made...

Melissa Keen
Jan 73 min read
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Flexibility and Adaptability: The Agility of Working with an External Content Agency
In today’s fast-paced digital world, the ability to remain agile is more than just a competitive edge - it’s a necessity. As businesses...

Melissa Keen
Sep 2, 20243 min read
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How Can a Content Strategy Help Your Business?
Content isn’t just king—it’s the entire kingdom! Businesses that understand the power of a well-structured content strategy can see...

Melissa Keen
Aug 17, 20243 min read
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Top 10 Health Trends to Watch Out For in 2024
We might be halfway through 2024, but the health industry continues to evolve at a rapid pace, introducing new trends that promise to...

Melissa Keen
Aug 1, 20243 min read
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Content Strategy Vs. Communication Strategy
In digital marketing, two content heavyweights duke it out: Content Strategy and Communication Strategy. These two strategies may seem...

Melissa Keen
Jun 5, 20243 min read
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How to Work With a Freelancer
The demand for freelancers is high. Whether you're a startup, a small business, or a large corporation, tapping into the expertise of...

Melissa Keen
May 29, 20244 min read
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How to Get Free Publicity As a Health/Beauty Company
In the health and beauty sectors, standing out from the crowd is essential for success. While paid advertising can certainly boost...

Melissa Keen
May 21, 20243 min read
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How to 10X Your Results From Your Next Conference
Conferences: those bustling hubs of networking, knowledge-sharing, and professional growth. While many companies feel the need to attend...

Melissa Keen
May 13, 20243 min read
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Why Do You Need a Content Strategy?
The digital age has meant that there is information overload, and consumer attention is scarce. Today, the importance of a well-crafted...

Melissa Keen
May 10, 20243 min read
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The Best (Free!) Marketing Tools
Looking for tools on a budget? Not to worry - we've listed some of the best marketing tools on the market (and they're free!) Google...

Melissa Keen
May 1, 20242 min read
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How to Perform Your Own Market Analysis on a Budget
Market analysis is the cornerstone of strategic decision-making for businesses of all shapes and sizes. Yet for many entrepreneurs and...

Melissa Keen
Apr 30, 20243 min read
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Influencer Marketing Strategies for Health and Beauty Brands: Finding the Right Partners
In the health and beauty sectors, where trends evolve at the speed of light and consumer preferences shift with every scroll, influencer...

Melissa Keen
Apr 22, 20243 min read
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10 Proven Content Strategies to Boost Engagement on LinkedIn
In professional networking and career advancement, LinkedIn stands as the undisputed heavyweight champion. With over 774 million members...

Melissa Keen
Apr 17, 20242 min read
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Creating Evergreen Content: Strategies for Long-lasting Impact
In digital content, where trends rise and fall at a rapid pace, evergreen content is more important than ever due to its longevity and...

Melissa Keen
Mar 28, 20243 min read
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Measurable Results and ROI: The Impact of Hiring a Professional Content Strategist
Content marketing has become the cornerstone of successful marketing strategies for businesses of all sizes. However, the effectiveness...

Melissa Keen
Mar 21, 20243 min read
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