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Melissa Keen
4 days ago3 min read
How to Create a Killer Content Strategy in the Age of Telehealth
Welcome to the brave new world of telehealth, where your doctor is just a click away and your health data travels through the internet...
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Melissa Keen
Jan 73 min read
10 Essential Tips for Creating An Effective Content Marketing Strategy
Content marketing has emerged as a powerful strategy for businesses to attract, engage, and convert their target audience. A well-made...
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Melissa Keen
Sep 2, 20243 min read
Flexibility and Adaptability: The Agility of Working with an External Content Agency
In today’s fast-paced digital world, the ability to remain agile is more than just a competitive edge - it’s a necessity. As businesses...
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Melissa Keen
Aug 17, 20243 min read
How Can a Content Strategy Help Your Business?
Content isn’t just king—it’s the entire kingdom! Businesses that understand the power of a well-structured content strategy can see...
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Melissa Keen
Aug 1, 20243 min read
Top 10 Health Trends to Watch Out For in 2024
We might be halfway through 2024, but the health industry continues to evolve at a rapid pace, introducing new trends that promise to...
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Melissa Keen
Jun 5, 20243 min read
Content Strategy Vs. Communication Strategy
In digital marketing, two content heavyweights duke it out: Content Strategy and Communication Strategy. These two strategies may seem...
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Melissa Keen
May 29, 20244 min read
How to Work With a Freelancer
The demand for freelancers is high. Whether you're a startup, a small business, or a large corporation, tapping into the expertise of...
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Melissa Keen
May 21, 20243 min read
How to Get Free Publicity As a Health/Beauty Company
In the health and beauty sectors, standing out from the crowd is essential for success. While paid advertising can certainly boost...
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Melissa Keen
May 13, 20243 min read
How to 10X Your Results From Your Next Conference
Conferences: those bustling hubs of networking, knowledge-sharing, and professional growth. While many companies feel the need to attend...
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Melissa Keen
May 10, 20243 min read
Why Do You Need a Content Strategy?
The digital age has meant that there is information overload, and consumer attention is scarce. Today, the importance of a well-crafted...
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Melissa Keen
May 1, 20242 min read
The Best (Free!) Marketing Tools
Looking for tools on a budget? Not to worry - we've listed some of the best marketing tools on the market (and they're free!) Google...
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Melissa Keen
Apr 30, 20243 min read
How to Perform Your Own Market Analysis on a Budget
Market analysis is the cornerstone of strategic decision-making for businesses of all shapes and sizes. Yet for many entrepreneurs and...
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Melissa Keen
Apr 22, 20243 min read
Influencer Marketing Strategies for Health and Beauty Brands: Finding the Right Partners
In the health and beauty sectors, where trends evolve at the speed of light and consumer preferences shift with every scroll, influencer...
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Melissa Keen
Apr 17, 20242 min read
10 Proven Content Strategies to Boost Engagement on LinkedIn
In professional networking and career advancement, LinkedIn stands as the undisputed heavyweight champion. With over 774 million members...
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Melissa Keen
Mar 28, 20243 min read
Creating Evergreen Content: Strategies for Long-lasting Impact
In digital content, where trends rise and fall at a rapid pace, evergreen content is more important than ever due to its longevity and...
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Melissa Keen
Mar 21, 20243 min read
Measurable Results and ROI: The Impact of Hiring a Professional Content Strategist
Content marketing has become the cornerstone of successful marketing strategies for businesses of all sizes. However, the effectiveness...
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Melissa Keen
Mar 13, 20243 min read
The Power of SEO in Boosting Your Fitness Brand's Online Presence
Establishing a robust online presence is essential for fitness brands aiming to thrive and expand their reach. With the fitness industry...
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Melissa Keen
Mar 5, 20242 min read
What Is Growth Hacking?
Businesses are constantly seeking innovative strategies to achieve rapid growth and gain a competitive edge. One approach that has gained...
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Melissa Keen
Feb 27, 20243 min read
The Power of Personal Branding: How to Stand Out On LinkedIn
LinkedIn has emerged as the powerhouse for professionals to connect, share insights, and build meaningful relationships. However, with...
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Melissa Keen
Feb 20, 20243 min read
Do Mental Health Apps Actually Work? Why They've Come Under Scrutiny
Mental health apps are gaining popularity as convenient alternatives to traditional therapy - and why wouldn't they, when waiting lists...
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