Wondering why content marketing is so important? There's several factors that make content creation an imperative part of any business. Whoever coined the phrase "content is king" wasn't kidding!
We've put together some reasons to help you further understand just how good content creation can help your business.
1. Great content helps attract customers.
A pretty obvious one, but it''s true! Exceptional content, whether it's images or copy, is going to help not only attract customers, but also influence conversions.
Content marketing is 6 times better at creating conversions than other digital marketing methods. Content like blog posts can really help influence a sale - 61% of online consumers decided to make a purchase due to a blog post.
2. Improve brand reputation.
It is said that 78% of customers prefer to get to know a brand via an article rather than an advertisement. Whats more, 70% of customers believe good content creation is a companies way of building a good, honest relationship with them.
3. Content optimisation improves SEO (Search Engine Optimisation) efforts.
SEO is vital for attracting visitors to your site. When it's properly optimised, you'll have a far better hit rate. Businesses who post regularly have 434% more pages indexed than companies that don't post regularly. Ranking well with keywords boosts your exposure, meaning more traffic to your website and a higher chance of conversions.
4. Attractive content gives customers a reason to stick around.
Beautiful, attractive images and riveting words are all reasons for customers to stick around. Entice customers with amazing content and you're far more likely to have a higher on-time time, which also helps your SEO. Google finds valuable content better, so you'll appear higher in search ratings.
5. A cost-effective way for new leads.
Why spend a fortune on advertising when you have yet to look at the quality of content you're putting out there? You'll spend money on leads, only to be directing them to websites or social media platforms with rubbish content. You'll lose people quickly and all the time, effort and money spent will be wasted. Content creation costs around 62% less than other traditional marketing efforts, and generates around 3 times more leads than paid search adverts.
If you invest as little as 6 hours a week on your content, you will see increased traffic to your site.
6. Showcase your expertise.
Content is a really great way to show off what you're good at! Amazing content showcases all your skills and expertise, creating loyalty and educating customers so they can make an educated purchase decision.
Are you interested in creating better content for your brand? Get in contact by using the contact form above.
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