Ever noticed the impact good quality photography has on social media? Take any of your favourite celebrities and influencers into consideration and you'll notice they all have one thing in common - beautiful, well-edited images. Influencers on Instagram are making a living from posting stunning shots of simple products.
Everyone is a photographer nowadays - we all have cameras inbuilt into our phones and are able to take photos no matter where we are. But how does this translate for businesses? Converting a product into revenue is a matter of good timing and imagery. Sales can now be made by purely image-led marketing. The right setting, good lighting, decent editing skills and a well-timed post can result in huge sales.
Today's customers want much more than a pretty website and the odd post on social media. They want a more intimate experience, be that from beautifully crafted images or well thought out videos. YouTube and Instagram are prime examples of how money can be made from good looking content.
Nowadays, consumers shop with one eye on the internet. Not only are all the latest sales at the tip of their fingers, they're also able to see what influencers or celebrities are endorsing, and (more importantly) they're able to see reviews. Shoppers verify their decisions through others. And with the steady decline of highstreet shopping as it all moves online, it makes sense that the next best investment for businesses is quality photography. You have a split second to capture and keep the attention of your potential customers; a stunning image of the product they're interested in is the first thing that will grab them.
Photography helps people understand what a brand is about - while you can explain in words what your brand is all about, beautiful images can tell a story in a fraction of the time. Imagery can be much more powerful and make more of an impact than words alone.
If you want to succeed at imagery platforms like Instagram and Youtube and increase sales, invest in the visual aspect of your company. Magazine-style editorial content can take your brand from a small-time business, to a professional looking enterprise with vision.
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