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How to Create a Killer Content Strategy in the Age of Telehealth

Writer's picture: Melissa KeenMelissa Keen


Welcome to the brave new world of telehealth, where your doctor is just a click away and your health data travels through the internet superhighway at the speed of light. In this ever-evolving digital era (and we mean 'ever-evolving' - things are changing rapidly), it's essential to have a killer content strategy that not only keeps up with the trends, but also helps you stand out in the crowd.


Let's take a look at what this might look like.


Chapter 1: The Telehealth Revolution


Let's start with the basics, shall we? Telehealth, or telemedicine, isn't just a buzzword anymore; it's a full-blown revolution. The COVID-19 pandemic gave telehealth a rocket boost, and it's here to stay. With the convenience of virtual doctor's visits, even your pet goldfish can get a medical check-up.


So how do you create content that rides this digital wave effectively?


1.1 Understanding Your Audience


First things first, you need to know who you're talking to. Are you addressing tech-savvy millennials or tech-challenged seniors? Customise your tone and content accordingly.


1.2 Keep It Jargon-Free


Let's face it; medical terminology can be as confusing as a Rubik's cube in the dark. Don't assume your audience knows what "telehealth" or "HIPAA" means. Break down complex terms and explain them like you're talking to a friend, not a medical encyclopedia.


Chapter 2: SEO Magic


Now that we've got our audience sorted, let's sprinkle some SEO fairy dust to ensure your content shines bright on Google's radar.


2.1 Keywords Are Your Best Friends


If keywords were celebrities, they'd be the Kardashians of the internet world. Research relevant keywords in the telehealth niche and use them strategically in your content. But don't overdo it; keyword stuffing (when you try to 'stuff' as many keywords in as possible, even when it starts to affect the content negatively by lowering the readability or being too repetitive) will cost you, and Google is getting really smart when it comes to spying cheaters.


2.2 Long-Form Content Rules


Google loves content that's substantial. Aim for at least 1500 words (like we're doing right here). Longer content not only ranks better, but also provides more value to your readers. Just don't forget to use plenty of headlines and break up the text to make it easy to digest!


Chapter 3: The Power of Storytelling


Storytelling is the secret sauce of engaging content. Mmm, tasty.


3.1 Patient Success Stories


Share real-life patient stories that highlight the benefits of telehealth. From a busy mum juggling work and kids to an elderly man avoiding long waiting room queues – these stories add a personal touch and build trust.


3.2 Doctor's Diaries


Let your readers peek into a day in the life of a telehealth doctor. Share their experiences, challenges, and triumphs. It humanises the healthcare provider and makes your content more relatable.


Chapter 4: Video Content


In the age of TikTok and YouTube, video content is king. Incorporate video into your strategy to keep your audience engaged.


4.1 Live Webinars


Host live webinars with medical experts to discuss trending health topics. These have become really popular in recent years, and they look set to stay - so take advantage and include it in your content strategy.


4.2 Educational Videos


Create short, educational videos explaining common health issues or demonstrating how telehealth appointments work. Don't panic, these don't have to be fancy - you can film yourself sitting at your desk using something like Loom.


Chapter 5: Telehealth and Current News Trends


The world of healthcare is constantly evolving, and your content should reflect that. Stay current with the latest news and trends.


5.1 COVID-19 Updates


The pandemic isn't over yet, sadly, so keep your audience informed about telehealth's role in the ongoing fight against COVID-19. Share updates on vaccine distribution, telehealth regulations, and safety measures.


5.2 Mental Health Awareness


Mental health is a hot topic, and telehealth plays an important role in providing support. Address the importance of mental health and how telehealth services can be a lifeline for many.


Chapter 6: The Future of Telehealth


The future is bright for telehealth, and your content should reflect this.


6.1 AI and Telehealth


Discuss the integration of artificial intelligence in telehealth - for example, how chatbots and virtual assistants are making healthcare more accessible and efficient.


6.2 Wearables and Remote Monitoring


Explore the world of wearables and how they're changing the game. Imagine your Fitbit sending your health data straight to your telehealth provider – that's the future, and it's closer than people realise...


So there you have it, a comprehensive guide to creating a content strategy that shines in the age of telehealth. Keep it engaging, informative, and personable. As telehealth continues to evolve, your content should, too. Stay curious, stay informed, and stay connected with your readers.


Interested in working with us? Message us today!


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